Web Survey Bibliography
Title Social media data demands a marriage of high-tech and high-touch
Author Waldheim, C., Stevens, N.
Source Quirk's Marketing Research Review, August 2013, pp. 62
Year 2013
Access date 31.10.2013
Abstract
One approach to social media data analysis sees value in adding a human element to the necessarily tech-based aspects of the process.
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Year of publication2013
Bibliographic typeJournal article